Saturday, 2 May 2015
After the Jump - growing an online presence
Grace Bonney, of Design Sponge fame, hosted 100 radio programs about making the most of your arts business through sharing the experiences of working artists and artisans. My favourite episodes deal with generating content for your online presence - including how to use the different platforms of newsletters, print media, social media such as Facebook and the wordless imagery of Instagram or Pinterest. Plenty of ideas and practical "how to"s. For those of you who familiar with Grace and Design Sponge - well I wish you had shared that knowledge before now. For the rest of us, there's no time like the present. Grace, with her keen sense of knowing what to say and when - leads us through the" everything you need to know"; "might want to think about" and "need to start doing that now!" in each episode which lasts around 30 minutes. Success, failure, planning and persistence - these are, for me, the key themes. Great to download and listen to multiple times - the first for pure interest, the second because I usually miss something the first time around, and the third with a very specific purpose of identifying what I can use to improve my arts business and practice. Business changing. Life changing.